{"product_id":"the-six-secrets-of-raising-bill-fisher-9781626562394","title":"The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs","description":"Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the '80s and a businessman who founded a number of successful companies beginning in the '90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started. \u003cp\u003e\u003c\/p\u003e Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each--knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true--just look at the failure rates of venture-backed companies. Great business \u003ci\u003estories\u003c\/i\u003e get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check--a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Fisher\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1626562393\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781626562394\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.59h x 5.42w x 0.39d","brand":"Bill Fisher","offers":[{"title":"Paperback","offer_id":43939373711615,"sku":"9781626562394","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_978a3662-6b3c-4e39-b72a-45b3d7fe708f.jpg?v=1681441111","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-six-secrets-of-raising-bill-fisher-9781626562394","provider":"WR Book House","version":"1.0","type":"link"}