{"product_id":"the-slow-bleed-nick-ayton-9781066637416","title":"The Slow Bleed","description":"\u003cp\u003eThe Slow Bleed - why your business is losing cash - and it's not a sales problem.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost organisations think they have a sales problem, they don't. The CEO feels something is wrong but cannot confirm it. These are the first signs of The Slow Bleed - the start of the organisation slowly dying. This book is a 'field guide' for CEOs who need to do something in weeks not months. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter forty five years in board rooms, turnarounds, integrations and running global sales - Nick Ayton has seen the misdiagnosis play out a hundred times. CEO's commission transformation programmes. Consultants arrive to redesign processes, encourage digital transformation, and instal AI - yet the number still don't move. The business remains sluggish and top line struggles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause the PROBLEM was never where anyone was looking. Another wrong diagnosis.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSomewhere between a signed contract and collecting payment your business is losing time, revenues are stalling and margins eroding. The Slow Bleed shows you exactly where that time is going, which functions are holding you back and who in your executive team is withholding answers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the centre of this field guide - is Cash Conversion Velocity - a single diagnostic metric that tells you more about the commercial health of your organisation than any dashboard you currently run. CCV is real, doesn't require a transformation programme. The information is easy to find. It requires a decision.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a framework, not a consulting engagement dressed up as a book. It's a field guide written for CEO's, founders, business owners, shareholders and executives who need to act fast, who cannot afford another wrong diagnosis or transformation that doesn't deliver.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFifteen chapters, Sixteen Tools. One argument.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour business is bleeding, you can feel it. Now you can see it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Ayton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1066637415\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781066637416\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Redline Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.75d","brand":"Nick Ayton","offers":[{"title":"Hardcover","offer_id":50665695772927,"sku":"9781066637416","price":49.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-slow-bleed-nick-ayton-9781066637416","provider":"WR Book House","version":"1.0","type":"link"}