{"product_id":"the-social-media-handbook-for-crystal-thies-9781118208014","title":"The Social Media Handbook for Financial Advisors: How to Use Linkedin, Facebook, and Twitter to Build and Grow Your Business","description":"\u003cb\u003eExpert advice for financial advisors looking to make the most of social media platforms\u003c\/b\u003e \u003cp\u003eSocial media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. \u003ci\u003eThe Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business\u003c\/i\u003e shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century.\u003c\/p\u003e \u003cp\u003eFor most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDesigned to teach financial advisors how to use social media to better market their services to attract new clients and referrals\u003c\/li\u003e \u003cli\u003ePresents expert communication advice from top financial advisor coach Matthew Halloran\u003c\/li\u003e \u003cli\u003eCategorizes communicators in a unique new way\u003c\/li\u003e \u003cli\u003eTeaches financial advisors how to use social media in new, highly effective ways that they've never even considered\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, \u003ci\u003eThe Social Media Handbook for Financial Advisors\u003c\/i\u003e is the only book you need to make yourself heard.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Halloran, Crystal Thies\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118208013\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118208014\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomberg Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.17h x 6.40w x 0.99d","brand":"Matthew Halloran","offers":[{"title":"Hardcover","offer_id":43924123353343,"sku":"9781118208014","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e8c5a746-a875-485e-93a9-75ee1fe7855f.jpg?v=1681068615","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-social-media-handbook-for-crystal-thies-9781118208014","provider":"WR Book House","version":"1.0","type":"link"}