{"product_id":"the-social-resource-translating-christian-ehl-9781468001464","title":"The Social Resource - Translating Social Media into Business","description":"\u003cstrong\u003eThe Social Resource\u003c\/strong\u003e is our network of friends, family, peers, business colleagues, partners and customers. The Internet has transformed the way in which we access our social resource. Social media has transformed its value and usage. We are now able to maintain instant and worldwide relationships with a much larger number of people than ever before. This book elaborates on how we can leverage this social resource for our business advantage in almost all areas - product development, branding, hiring, market intelligence, customer service, partner management, marketing and sales. This book shows how best to use and benefit from this transformative new resource.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Ehl,Sharad Gandhi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1468001469\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781468001464\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"Christian Ehl","offers":[{"title":"Paperback","offer_id":48439282467071,"sku":"9781468001464","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_79fdf180-125c-4552-81c6-9e85af1ac8ee.jpg?v=1777176639","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-social-resource-translating-christian-ehl-9781468001464","provider":"WR Book House","version":"1.0","type":"link"}