{"product_id":"the-socially-savvy-advisor-jennifer-openshaw-9781118959077","title":"The Socially Savvy Advisor: Compliant Social Media for the Financial Industry","description":"\u003cb\u003eThe social media marketing bible for the financial industry\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Socially Savvy Advisor: Compliant Social Media for the Financial Industry\u003c\/i\u003e is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q \u0026amp; As, tutorials, Slideshare, and a social media policy template.\u003c\/p\u003e \u003cp\u003eSocial media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium--but guidance is hard to find. \u003ci\u003eThe Socially Savvy Advisor\u003c\/i\u003e covers the entire issue, from platform, to content, to what \u003ci\u003enot\u003c\/i\u003e to do.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBest practices in using social media for advisors and compliance officers\u003c\/li\u003e \u003cli\u003ePlanning for the regulators, vs. failing to plan\u003c\/li\u003e \u003cli\u003eChallenges with LinkedIn, Facebook, Twitter and other social platforms\u003c\/li\u003e \u003cli\u003eElements of a good social media policy\u003c\/li\u003e \u003cli\u003eManaging the top issues related to marketing and business development, engagement, and compliance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. \u003ci\u003eThe Socially Savvy Advisor\u003c\/i\u003e provides the expert insight, tools, and guidance that shape a robust, effective strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Openshaw\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118959078\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118959077\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 1.20d","brand":"Jennifer Openshaw","offers":[{"title":"Hardcover","offer_id":43924140163327,"sku":"9781118959077","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_acd1ce0c-06dc-4bce-9980-b630deb4ef43.jpg?v=1681068714","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-socially-savvy-advisor-jennifer-openshaw-9781118959077","provider":"WR Book House","version":"1.0","type":"link"}