{"product_id":"the-solar-coaster-anna-covert-9798993272900","title":"The Solar Coaster: The Solar Industry's Ultimate Playbook","description":"\u003cp\u003e\u003ci\u003eThe Solar Coaster\u003c\/i\u003e is a behind-the-scenes look at the most transformative decade in solar energy - and the rollercoaster ride that entrepreneurs, installers, advocates, and policymakers take along the way. Author Anna Covert blends storytelling, case studies, and practical insights to show how the solar industry grew from a niche market into a mainstream solution for energy independence, climate resilience, and economic growth.\u003c\/p\u003e\u003cp\u003eThrough exclusive interviews with industry leaders, including Ryan Park, Michael O'Donnel, Anthony Baro, Alex Herrera, Bernadette Del Chiaro, Howard Lamb, Erick Frazier, Hannah Raines and others, the book explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003ePolicy Battles \u0026amp; Incentives: \u003c\/b\u003e How federal tax credits, state rebates, and net metering programs shaped the solar boom - and the fights to preserve them.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eSales \u0026amp; Installation Secrets: \u003c\/b\u003e The evolution of solar sales teams, lead generation, and installation practices - from door-knocking to CRM automation and behavioral science.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eTechnology \u0026amp; Market Shifts: \u003c\/b\u003e The rise of batteries, EV charging, microgrids, and the movement toward energy resilience and customer-owned power.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eLessons for Business Leaders: \u003c\/b\u003e How to survive and thrive through price drops, bankruptcies, labor shortages, and utility pushback.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith a smart, candid, and slightly irreverent tone, \u003ci\u003eThe Solar Coaster\u003c\/i\u003e is both a field guide for solar professionals and a compelling narrative for anyone curious about the future of energy. Whether you're a solar entrepreneur, policymaker, investor, or homeowner, this book will help you understand where the industry is headed - and how to ride the ups and downs without getting thrown off.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anna Covert\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798993272900\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Anna Covert\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Anna Covert","offers":[{"title":"Paperback","offer_id":48447071191295,"sku":"9798993272900","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38d4e58a-453f-44c2-a9ab-92604b1b9f61.jpg?v=1777228623","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-solar-coaster-anna-covert-9798993272900","provider":"WR Book House","version":"1.0","type":"link"}