{"product_id":"the-solar-sales-leap-lindsay-k-curren-9780692763070","title":"The Solar Sales Leap: Stop Knocking on Doors, Cold Calling, and Buying Leads and Start Using the Internet to Grow Your Solar Energy Business","description":"\u003cp\u003e\u003ci\u003e\"In the rapidly changing PV industry, The Solar Sales Leap is a must-read for anyone involved in the task of marketing solar power to residential homeowners. Curren summarizes here what many PV installers are failing to recognize when trying to capture the attention of a qualified residential solar power prospect.\"\u003c\/i\u003e-- \u003cb\u003eJoe Sadonis, Solar Consultant, Paradise Clean Energy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Solar Sales Leap\u003c\/i\u003e will help anyone who works in marketing, sales, or management at a residential or commercial solar contractor to sell more solar with the powerful new tools of online outreach.\u003c\/p\u003e \u003cp\u003eThese days, even while solar panels are getting cheaper and cheaper, the cost of acquiring a new solar customer remains high - around $3,000 on average for a residential installation, according to GTM Research. This raises the price of installations and cuts into the profit of solar installers.\u003c\/p\u003e \u003cp\u003eIf solar sales and marketing was effective it would be cheaper and easier to get a new solar customer. But traditional tactics, most of which have been used for decades, from door-knocking to cold calling to direct mail, don't work well anymore. In some cases, by destroying consumer trust, outdated outreach can backfire for solar sales.\u003c\/p\u003e \u003cp\u003eWhy? Blame it on the Internet.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNo Patience for Cold Calls and Door-to-Door Sales\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSuffering from an overload of information through phones and computers, not to mention cable TV and satellite radio, the average American consumer today gets thousands of marketing messages a day. That's why more and more people are blocking ads on their computers and on their phones. Busy consumers have even less patience for solar telemarketers or door knockers than they do for ads.\u003c\/p\u003e \u003cp\u003eThat's why today, people are not just blocking the ads. Potential solar buyers are also hanging up on the cold callers, slamming the door on the canvassers, and tossing out the direct mail unread. And that means lost sales for solar installers.\u003c\/p\u003e \u003cp\u003ePushy marketing tactics create distrust for the solar industry. And that distrust is fanned by monopoly electric utilities who use stories of solar scams spread around the news media and online to throw mud on the rooftop solar industry. As scare stories spread they'll create distrust and make homeowners and commercial property owners think twice about working directly with solar installers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Solar Sales Leap\u003c\/i\u003e is a practical guide to help solar installers survive and thrive in today's market by using the power of the Internet to build trust with homeowners and commercial property owners.\u003c\/p\u003e \u003cp\u003eThe book is also a manifesto calling for the industry to remove the biggest roadblock to solar's growth by bringing the industry's marketing out of the 1970s into the 21st century.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDifferent than Other Books on Solar Marketing and Sales\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhile there have been books published previously on solar sales and marketing, \u003ci\u003eThe Solar Sales Leap\u003c\/i\u003e is the first book to introduce Internet marketing to solar companies. \u003c\/p\u003e\u003cp\u003eIt's a detailed guide to help solar installers make the transition online with concrete advice to create content they can use to establish themselves as trusted advisors rather than sales bullies. The book covers such topics as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow all marketing today has become Internet marketing\u003c\/li\u003e \u003cli\u003eWhy going online is much more than getting a Facebook page or putting up a website - it's a change of mindset\u003c\/li\u003e \u003cli\u003eThe secrets to building a website that will generate solar leads online\u003c\/li\u003e \u003cli\u003eWhy solar installers need to distinguish themselves from competitors in order to make sales\u003c\/li\u003e \u003cli\u003eBlogging as the secret weapon to build a successful solar brand\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lindsay K. Curren, Erik Curren\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692763074\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692763070\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Sky Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Lindsay K. Curren","offers":[{"title":"Paperback","offer_id":44120094048511,"sku":"9780692763070","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_199079e0-6e13-4c65-9dab-73096c85b9b6.jpg?v=1687412511","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-solar-sales-leap-lindsay-k-curren-9780692763070","provider":"WR Book House","version":"1.0","type":"link"}