{"product_id":"the-space-between-look-and-susan-m-hagan-9780262545471","title":"The Space Between Look and Read: Designing Complementary Meaning","description":"\u003cb\u003eUnleashing the potential that can be found in the space between words and images.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDesigners have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In \u003ci\u003eThe Space Between Look and Read\u003c\/i\u003e, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. \u003cp\u003e\u003c\/p\u003eDrawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. \u003cp\u003e\u003c\/p\u003eFrom the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, \u003ci\u003eThe Space Between Look and Read\u003c\/i\u003e expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan M. Hagan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0262545470\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780262545471\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.91w x 0.71d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2023","brand":"Susan M. Hagan","offers":[{"title":"Paperback","offer_id":44080003055871,"sku":"9780262545471","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43c8f9c3-8a1c-4f81-8172-93020f321859.jpg?v=1685484387","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-space-between-look-and-susan-m-hagan-9780262545471","provider":"WR Book House","version":"1.0","type":"link"}