{"product_id":"the-spectacular-generic-cori-hayden-9781478016403","title":"The Spectacular Generic: Pharmaceuticals and the Simipolitical in Mexico","description":"In \u003ci\u003eThe Spectacular Generic\u003c\/i\u003e, Cori Hayden examines how generic drugs have transformed public health politics and everyday experiences of pharmaceutical consumption in Latin America. Focusing on the Mexican pharmacy chain Farmacias Similares and its proprietor, V?tor Gonz疝ez Torres, Hayden shows how generics have become potent commodities in a postpatent world. In the early 2000s, Gonz疝ez Torres, a.k.a. \"Dr. Simi,\" capitalized on the creation of new markets for generic medicines, selling cheaper copies of leading-brand drugs across Latin America. But Dr. Simi has not simply competed with the transnationals; his enterprise has also come to compete with the Mexican state, reorganizing the provision of medicine and basic health care for millions of people. Hayden juxtaposes this story with Dr. Simi's less successful efforts in Argentina, where he confronted a radically different configuration of pharmaceutical politics. Building from these diverging trajectories, Hayden illuminates the politics of generic substitution as a question that goes beyond substituting one drug for another. Generic politics can radically reshape the relations among consumers, states, and pharmaceutical markets, even as they have yet to resolve the problems of cost and access.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cori Hayden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 147801640X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781478016403\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2023","brand":"Cori Hayden","offers":[{"title":"Hardcover","offer_id":44071492092159,"sku":"9781478016403","price":99.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_59ecf7b7-7193-4399-bf88-5931b5fb391e.jpg?v=1685436418","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-spectacular-generic-cori-hayden-9781478016403","provider":"WR Book House","version":"1.0","type":"link"}