{"product_id":"the-spheres-of-influence-andy-lambert-9798262358861","title":"The Spheres of Influence: How trusted voices scale B2B growth","description":"\u003cp\u003e\u003ci\u003eSpheres of Influence: How Trusted Voices, Communities, and Word of Mouth Drive B2B Growth\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eB2B Buyers don't trust ads, cold outreach, or polished sales decks. They trust people. Conversations in Slack groups, LinkedIn threads, WhatsApp chats, and industry communities now decide which brands win.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSpheres of Influence\u003c\/i\u003e is the playbook for building trust-led growth in B2B. Drawing on first-hand experience scaling ContentCal (acquired by Adobe) and insights from the fastest-growing SaaS companies, Andy Lambert shows how to engineer word of mouth, activate communities, and turn trusted voices into your most powerful growth channel.\u003c\/p\u003eWhat you'll learn inside: \u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Spheres of Influence Model\u003c\/b\u003e - six layers of advocacy (from Core Advocates to Domain Experts) that shape how your brand spreads.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eWhy trust beats traffic\u003c\/b\u003e - and why word of mouth is the most defensible growth strategy in an AI-driven, zero-click world.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eHow to activate communities and creators\u003c\/b\u003e - practical steps to partner with evangelists, community leaders, and specialist creators.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eMetrics that matter\u003c\/b\u003e - how to measure memory, mentions, and momentum instead of vanity metrics.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe blueprint for influence-first marketing\u003c\/b\u003e - a practical operating model to scale B2B trust.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book isn't about chasing quick wins, hacks, or funnels. It's about building a brand people remember, recommend, and rally around.\u003c\/p\u003e\u003cp\u003eIf you're a B2B founder, marketer, or go-to-market leader, \u003ci\u003eSpheres of Influence\u003c\/i\u003e gives you the frameworks and tactics to build sustainable growth through the voices that matter most: your customers, communities, and advocates.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Lambert\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798262358861\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.23d","brand":"Andy Lambert","offers":[{"title":"Paperback","offer_id":48801103380735,"sku":"9798262358861","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-spheres-of-influence-andy-lambert-9798262358861","provider":"WR Book House","version":"1.0","type":"link"}