{"product_id":"the-st-bernard-principle-paul-j-welsh-9781461087311","title":"The St. Bernard Principle.: Why Specialists are the Alpha Dogs in Business.","description":"This book will show you how to identify and promote a specialty. A specialist position will set you apart from your competition and help you grow your business in ways no generalist can. Whether you're a small to mid-sized business that's been around for years or an entrepreneur preparing to launch your business, the St. Bernard Principle is worth considering. It's an opportunity to position your business as a specialist and leave generalists back in the pack.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul J. Welsh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1461087317\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781461087311\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.27d","brand":"Paul J. Welsh","offers":[{"title":"Paperback","offer_id":44058300383487,"sku":"9781461087311","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1a36f450-a8fc-4d46-a791-5c8b2d468217.jpg?v=1685051785","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-st-bernard-principle-paul-j-welsh-9781461087311","provider":"WR Book House","version":"1.0","type":"link"}