{"product_id":"the-standout-business-plan-vaughan-evans-9780814434116","title":"The Standout Business Plan: Make It Irresistible--and Get the Funds You Need for Your Startup or Growing Business","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Standout Business Plan\u003c\/em\u003e is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAt the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business's bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business's genesis...its potential backers.\u003c\/p\u003e\u003cp\u003eRenowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Standout Business Plan\u003c\/em\u003e, Tracy and Evans reveal how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInclude the vital information backers need, while leaving out extraneous fillers that gets in the way\u003c\/li\u003e\n\u003cli\u003eAddress key factors such as market demand, competition, and strategy\u003c\/li\u003e\n\u003cli\u003eSpell out the essence of your business proposition\u003c\/li\u003e\n\u003cli\u003eOutline resources and financial forecasts\u003c\/li\u003e\n\u003cli\u003eAssess risk from the backer's perspective\u003c\/li\u003e\n\u003cli\u003eEvaluate and improve the plan to ensure its success\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYour business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in \u003cem\u003eThe Standout Business Plan\u003c\/em\u003e, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vaughan Evans, Brian Tracy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814434118\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814434116\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/22\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.39h x 7.36w x 0.71d","brand":"Vaughan Evans","offers":[{"title":"Paperback","offer_id":43926430482687,"sku":"9780814434116","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_14b4c6fa-9a00-4291-93e8-9aa2f8d03b70.jpg?v=1681083048","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-standout-business-plan-vaughan-evans-9780814434116","provider":"WR Book House","version":"1.0","type":"link"}