{"product_id":"the-star-wars-phenomenon-in-craig-stevens-9781476666082","title":"The Star Wars Phenomenon in Britain: The Blockbuster Impact and the Galaxy of Merchandise, 1977-1983","description":"\u003cp\u003e Among the top-grossing Hollywood blockbusters of all time, \u003ci\u003eStar Wars\u003c\/i\u003e launched one of the most successful movie and licensing franchises in history. Yet much of the film's backstory was set in Britain, where the original trilogy was made and where early efforts at tie-in merchandising were spearheaded.\u003c\/p\u003e\u003cp\u003e The author provides a detailed account of the saga's British connection, including personal recollections of fans in the UK, exclusive interviews with staff members of Palitoy who took on the challenge of producing millions of toys, and the story of how a group of writers from the underground press in London combined with Marvel comics to produce the first Star Wars expanded universe.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Stevens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476666083\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476666082\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/19\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 359\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.80h x 6.90w x 0.80d","brand":"Craig Stevens","offers":[{"title":"Paperback","offer_id":44129394819327,"sku":"9781476666082","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5affd02c-5339-4cf8-bbaa-f378f35e7f92.jpg?v=1687463665","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-star-wars-phenomenon-in-craig-stevens-9781476666082","provider":"WR Book House","version":"1.0","type":"link"}