{"product_id":"the-startup-owners-manual-steve-blank-9781119690689","title":"The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company","description":"\u003cb\u003eMore than 100,000 entrepreneurs rely on this book.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?\u003ci\u003eThe Startup Owner's Manual\u003c\/i\u003e guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the \"Lean Startup\" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: - Avoid the 9 deadly sins that destroy startups' chances for success- Use the Customer Development method to bring your business idea to life- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses- Identify your customers and determine how to \"get, keep and grow\" customers profitably- Compute how you'll drive your startup to repeatable, scalable profits. \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e \u003ci\u003eThe Startup Owner�s Manual\u003c\/i\u003e was originally published by K\u0026amp;S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Blank, Bob Dorf\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119690684\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119690689\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 608\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 7.50w x 1.30d","brand":"Steve Blank","offers":[{"title":"Hardcover","offer_id":44052347322623,"sku":"9781119690689","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b3ed52a8-0b16-4e63-8f6d-03f1a35beebb.jpg?v=1685018299","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-startup-owners-manual-steve-blank-9781119690689","provider":"WR Book House","version":"1.0","type":"link"}