{"product_id":"the-startup-way-eric-ries-9781101903209","title":"The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth","description":"\u003cb\u003eEntrepreneur and bestselling author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e In \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In \u003ci\u003eThe Startup Way\u003c\/i\u003e, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. \u003cp\u003e\u003c\/p\u003eDrawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, \u003ci\u003eThe Startup Way\u003c\/i\u003e is an essential road map for any organization navigating the uncertain waters of the century ahead.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Ries\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1101903201\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781101903209\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Currency\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.90w x 1.50d","brand":"Eric Ries","offers":[{"title":"Hardcover","offer_id":44051746128127,"sku":"9781101903209","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_67e31ebf-40ae-4534-a443-4dc1dea519d5.jpg?v=1685014927","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-startup-way-eric-ries-9781101903209","provider":"WR Book House","version":"1.0","type":"link"}