{"product_id":"the-story-of-upfront-carbon-lloyd-alter-9780865719927","title":"The Story of Upfront Carbon: How a Life of Just Enough Offers a Way Out of the Climate Crisis","description":"\u003cp\u003e\u003cstrong\u003eWhen you look at the world through the lens of upfront carbon, everything changes \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThink that buying an electric car or switching to a heat pump is going to save the planet? Think again.\u003c\/p\u003e \u003cp\u003e\"Upfront carbon\" refers to all emissions involved in making your car, your home, or any other item. These invisible embodied carbon emissions matter a lot. As we weed out fossils fuels and incorporate more renewables into our energy supply, upfront carbon becomes increasingly dominant compared to operating emissions, yet it is often ignored.\u003c\/p\u003e \u003cp\u003eBy focusing on consumption rather than production, \u003cem\u003eThe Story of Upfront Carbon \u003c\/em\u003ecovers: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eWhy we are fixated on energy efficiency, not carbon, and why this needs to change\u003c\/li\u003e \u003cli\u003eWhy carbon calculations are so fiendishly difficult\u003c\/li\u003e \u003cli\u003eHow the simple idea of sufficiency for individuals and whole economies is a powerful strategy to avert looming climate catastrophe\u003c\/li\u003e \u003cli\u003eThe astonishing upfront carbon of everyday objects from coffee cups to heat pumps, and why electric bikes, not electric cars, are the answer\u003c\/li\u003e \u003cli\u003eHow big-picture thinking and a systemic approach to production can help guide the transition to degrowth and an equitable, zero-carbon society.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLeavened with wit and packed with concrete strategies for minimizing the ecological footprint of transportation, agriculture, consumer goods, the built environment, and more, this highly readable and accessible guide is required reading for a world on the brink.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lloyd Alter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0865719926\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780865719927\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Society Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 6.00w x 0.70d","brand":"Lloyd Alter","offers":[{"title":"Paperback","offer_id":44321228062975,"sku":"9780865719927","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_46a973c4-1b40-44dc-93db-4e773557e246.jpg?v=1696329790","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-story-of-upfront-carbon-lloyd-alter-9780865719927","provider":"WR Book House","version":"1.0","type":"link"}