{"product_id":"the-strategic-communication-imperative-james-mahoney-9781032011394","title":"The Strategic Communication Imperative: For Mid- and Long-Term Issues Management","description":"\u003cp\u003eThis book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. \u003c\/p\u003e \u003cp\u003eIt argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. \u003c\/p\u003e \u003cp\u003eFull of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Mahoney\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032011394\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032011394\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.53d","brand":"James Mahoney","offers":[{"title":"Paperback","offer_id":44057534071039,"sku":"9781032011394","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ce6b3c2e-e69c-4746-801c-e840859db400.jpg?v=1685047541","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-strategic-communication-imperative-james-mahoney-9781032011394","provider":"WR Book House","version":"1.0","type":"link"}