{"product_id":"the-strategic-management-of-information-joe-peppard-9780470034675","title":"The Strategic Management of Information Systems: Building a Digital Strategy","description":"\u003cul\u003e \u003cli\u003eA comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS\/IT) strategy.\u003c\/li\u003e \u003cli\u003ePresents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.\u003c\/li\u003e \u003cli\u003eBrings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS\/IT.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePeppard\u003c\/b\u003e and \u003cb\u003eWard\u003c\/b\u003e discuss the key questions that managers have to grapple with of \u003ci\u003ewhere, when\u003c\/i\u003e and \u003ci\u003ehow\u003c\/i\u003e to invest in IS\/IT, which is why a IS\/IT (or digital) strategy is required.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Peppard, John Ward\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047003467X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470034675\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 504\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 1.01d","brand":"Joe Peppard","offers":[{"title":"Paperback","offer_id":46545639866623,"sku":"9780470034675","price":81.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4e556f43-261e-4151-ac4d-deb713866fb2.jpg?v=1738182977","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-strategic-management-of-information-joe-peppard-9780470034675","provider":"WR Book House","version":"1.0","type":"link"}