{"product_id":"the-strategic-marketing-plan-audit-michael-baker-9781902433998","title":"The Strategic Marketing Plan Audit","description":"\u003cp\u003eThe Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. Then go on to evaluate your existing marketing objectives and find out: \u003c\/p\u003e\u003cp\u003ea) how well your marketing strategy and tactics are aligned with those objectives\u003c\/p\u003e\u003cp\u003eb) and whether they are achieving those objectives in practice.\u003c\/p\u003e\u003cp\u003eFollowing an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: \u003c\/p\u003e\u003cp\u003eStep 1: Mission Statement\u003c\/p\u003e\u003cp\u003eStep 2: Marketing Appreciation\u003c\/p\u003e\u003cp\u003eStep 3: Conclusions and Key Assumptions\u003c\/p\u003e\u003cp\u003eStep 4: Strategic Objectives\u003c\/p\u003e\u003cp\u003eStep 5: Core Strategy\u003c\/p\u003e\u003cp\u003eStep 6: Key Policies\u003c\/p\u003e\u003cp\u003eStep 7: Administration and Control\u003c\/p\u003e\u003cp\u003eStep 8: Communication and Timing\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Baker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1902433998\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781902433998\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Triarchy Press Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.69h x 8.27w x 0.25d","brand":"Michael Baker","offers":[{"title":"Paperback","offer_id":47200925319423,"sku":"9781902433998","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27c6530d-1546-4b16-b080-ff3a26016f08.jpg?v=1756788253","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-strategic-marketing-plan-audit-michael-baker-9781902433998","provider":"WR Book House","version":"1.0","type":"link"}