{"product_id":"the-strategic-marketing-process-moderandi-inc-9780988743106","title":"The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results","description":"This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Moderandi Inc\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0988743108\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780988743106\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Moderandi Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/04\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.27d","brand":"Moderandi Inc","offers":[{"title":"Paperback","offer_id":44063643369727,"sku":"9780988743106","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8ff4f954-cb84-4a4d-87c5-27123ee8e0a8.jpg?v=1685390783","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-strategic-marketing-process-moderandi-inc-9780988743106","provider":"WR Book House","version":"1.0","type":"link"}