{"product_id":"the-strategic-planning-workbook-neville-lake-9780749465001","title":"The Strategic Planning Workbook","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eThe Strategic Planning Workbook\u003c\/b\u003e \u003c\/i\u003eis an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values.\u003cbr\u003eIn a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neville Lake\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 074946500X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749465001\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.28w x 0.68d","brand":"Neville Lake","offers":[{"title":"Paperback","offer_id":43981169492223,"sku":"9780749465001","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2a37fcdf-ff4e-4fcf-a868-03bc11e2e503.jpg?v=1683254037","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-strategic-planning-workbook-neville-lake-9780749465001","provider":"WR Book House","version":"1.0","type":"link"}