{"product_id":"the-strategic-storyteller-alexander-jutkowitz-9781119345114","title":"The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer","description":"\u003cp\u003e\u003cb\u003eThe world needs more storytellers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStorytelling is an inherently innovative activity.\u003c\/p\u003e \u003cp\u003eWhen organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.\u003c\/p\u003e \u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTap into your and your organization's unique sources of wonder, wisdom, and delight\u003c\/li\u003e \u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e \u003cli\u003eUnderstand the storytelling strategies behind some of the world's most powerful brands\u003c\/li\u003e \u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e \u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e \u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e \u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e \u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Jutkowitz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119345111\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119345114\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 0.80d","brand":"Alexander Jutkowitz","offers":[{"title":"Hardcover","offer_id":44072911012095,"sku":"9781119345114","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4fd01276-b67f-4f2a-a3a6-b0f773481302.jpg?v=1685444668","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-strategic-storyteller-alexander-jutkowitz-9781119345114","provider":"WR Book House","version":"1.0","type":"link"}