{"product_id":"the-strategy-of-execution-simon-carter-9780071815314","title":"The Strategy of Execution: A Five Step Guide for Turning Vision Into Action","description":"YOU HAVE A BRILLIANT NEW STRATEGY. NOW IT'S TIME TO EXECUTE.\u003cp\u003eBusinesses spend a combined total of $47 billion annually on strategy consulting. Approximately 90 percent of strategic change initiatives fail to deliver theintended results.\u003c\/p\u003e\u003cp\u003eSomething isn't adding up.\u003c\/p\u003e\u003cp\u003eAs companies all over the world concentrate on revisiting, revising, and remaking their strategies, they forget the next step: making sure the strategy happens. So it turns out that billions of dollars are spent on brilliant ideas--but not brilliant results.\u003c\/p\u003e\u003cp\u003eIn this groundbreaking book, business strategy experts Liz Mellon and Simon Carter provide a solution: THE STRATEGY OF EXECUTION. The authors break down the process of ensuring that your new strategy translates into measurable profits and growth into five fundamental andprofoundly important steps: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMOBILIZE THE VILLAGE: Get your senior executives to embrace the new strategy and actively engage with it.\u003c\/li\u003e\n\u003cli\u003eGATHER THE ELDERS: Build a small team of the very highest figures in the corporation to lead strategic change.\u003c\/li\u003e\n\u003cli\u003ePOWER UP FEELING: Don't overthink it; trust your instincts as much as your intellect.\u003c\/li\u003e\n\u003cli\u003eENERGIZE PEOPLE: Create a culture of communication, ownership, and followthrough of strategic objectives.\u003c\/li\u003e\n\u003cli\u003eBUILD ENDURANCE: Drive individual and organizational resilience to play the long game and hardwire changethroughout systems and organizational structures to maintain momentum.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn the final chapter, the authors illustrate theirprocess in action through a detailed case study of BPB PLC--a century-old building material company that applied these five steps to make extraordinary strategic change happen.\u003c\/p\u003e\u003cp\u003eYou can lead positive change in your company. A strategy is just words on paper until it's executed with care and smarts. Use \u003ci\u003eThe Strategy of Execution\u003c\/i\u003e as a blueprint for long-term business success.\u003c\/p\u003e\u003cp\u003eThere are a lot of smart people coming up with innovative business strategies today. Very few of them, however, are executing them. The gap between strategy and execution has never been wider. \u003ci\u003eThe Strategy of Execution\u003c\/i\u003e provides a practical approach to the work that must be done after a business strategy is agreed upon.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This is a highly readable guide to one of the most under-researched areas of strategy; execution. Strategists have always had more solutions than there are problems, but the issue of what to do when they leave the building has not been satisfactorily addressed. Liz Mellon andSimon Carter have put together a clear framework for execution illustrated with countless examples. Industry leaders are called 'executives' for a reason. This crisp and accessible book should be their mandatory reading.\"\u003c\/i\u003e -- PAUL WILLMAN, Professor of Management, London School of Economics\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This is a clearly written and very readable book, with key insights into the challenges of implementinga strategy and good examples from individuals and organizations that have brought about successful change.\"\u003c\/i\u003e -- ANDREW HOBDAY, Chief Sustainability Officer, Mars Incorporated\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"One aspect of leadership that has always puzzled me is how a leader directs change for the good of the organization and the people. Too often, when a leader talks about change, employees expect the worst. This insightful book lays out a step-by-step guide on how to execute a strategy with warmth and conviction, bringing people with you rather than dragging them, fearful, behind you.\"\u003c\/i\u003e -- KEVIN KELLY, former CEO, Heidrick \u0026amp; Struggles\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Liz Mellon, Simon Carter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071815317\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071815314\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.23h x 6.40w x 0.84d","brand":"Liz Mellon","offers":[{"title":"Hardcover","offer_id":44056616993023,"sku":"9780071815314","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8a5d65be-fb69-451a-b024-93a46c4886c5.jpg?v=1685042308","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-strategy-of-execution-simon-carter-9780071815314","provider":"WR Book House","version":"1.0","type":"link"}