{"product_id":"the-street-smart-mba-james-mangraviti-9781430247678","title":"The Street Smart MBA: 10 Proven Strategies for Driving Business Success","description":"Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. \"Sounds great,\" you say. \"Sign me up!\" \u003cp\u003eNot so fast. Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey to managerial superstardom at a \u003cem\u003eFortune 500\u003c\/em\u003e company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition. Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel. That's why, in \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e, Steve Babitsky and James J. Mangraviti, Jr., encourage you to ditch class--or, better yet, ditch b-school altogether--and go back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will. \u003c\/p\u003e\u003cp\u003eThere are no forays into game theory in \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e, no parables, and no intellectualizing. Instead what you will find is a practical, easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuilding a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time; \u003c\/li\u003e \u003cli\u003eTurning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else; \u003c\/li\u003e \u003cli\u003eDealing with customer complaints head-on so that you can turn gripes into opportunities; \u003c\/li\u003e \u003cli\u003eDoing favors, mentoring, and sending gifts, in order to grow your business network; \u003c\/li\u003e \u003cli\u003eAnd much more. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith its emphasis on ten simple yet time-honored principles that lead to business success, \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e is all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Mangraviti, Steven Babitsky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1430247673\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781430247678\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"James Mangraviti","offers":[{"title":"Paperback","offer_id":44254934794495,"sku":"9781430247678","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e1ab233f-227f-4f47-b7dc-090bc7d62b05.jpg?v=1694615164","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-street-smart-mba-james-mangraviti-9781430247678","provider":"WR Book House","version":"1.0","type":"link"}