{"product_id":"the-stripped-down-guide-to-content-john-egan-9798986258218","title":"The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners","description":"Level up your small-business content marketing with this guide for beginners-regardless of resources!\u003cp\u003eContent marketing can grow a small business, but there is so much to do it can be overwhelming. There's SEO, \"pillar content,\" blog post creation, brand storytelling and so much more. Where do you start? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Stripped-Down Guide to Content Marketing\u003c\/em\u003e, content creator and marketing strategist John Egan shares the essentials for creating high-quality online content that grows your business. Your content will attract, educate, enlighten, and retain current and potential members of your audience after you've uncovered his strategies. Through examples of compelling content marketing campaigns you'll learn to harness the power to influence customers and drive product sales.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll also discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSuccessful content marketing secrets for a tight budget\u003c\/li\u003e\n\u003cli\u003eTools to generate buzz for your content, including LinkedIn, Instagram, Twitter, and other social media.\u003c\/li\u003e\n\u003cli\u003eIs content quantity more important than content quality?\u003c\/li\u003e\n\u003cli\u003eWays to make blogging the cornerstone of your program.\u003c\/li\u003e\n\u003cli\u003eThe path to SEO for beginners, including the #1 rule you must know.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis hands-on guide to content marketing strategy is the book John Egan wishes he'd had when he entered the field. Learn from his experience in\u003cem\u003eThe Stripped-Down Guide to Content Marketing\u003c\/em\u003e, and uncover valuable inside lessons and tips about what will work, what won't, and more from the online world of content marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Egan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8986258218\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798986258218\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hawkstar Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.44d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"John Egan","offers":[{"title":"Hardcover","offer_id":44079342616831,"sku":"9798986258218","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3d741c1a-760d-4515-a5b8-e966b7cecfbb.jpg?v=1685480588","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-stripped-down-guide-to-content-john-egan-9798986258218","provider":"WR Book House","version":"1.0","type":"link"}