{"product_id":"the-subcontractors-edge-cian-brennan-9781923225695","title":"The Subcontractor's Edge: Boost your margins, cashflow and end construction's boom-bust cycle","description":"\u003cp\u003e\u003cstrong\u003e⚠️ WARNING: FOR CONSTRUCTION SUBCONTRACTORS ONLY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Subcontractor's Edge\u003c\/strong\u003e is a counterintuitive approach to instantly boost profits, cashflow and repeat business without ever competing on price.\u003c\/p\u003e\u003cp\u003eFor years, Principal Contractors have mastered the art of tilting the playing field in their favour, squeezing subcontractors with unfair terms, delayed payments, and impossible demands.\u003c\/p\u003e\u003cp\u003eInside: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou'll discover how to protect your margins and eliminate hidden risks in your contracts\u003c\/strong\u003e - giving you the tools to stop sacrificing profits and start negotiating from a position of strength, and \u003cstrong\u003eby the way... you'll also learn how to stabilise cashflow with ease\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou'll earn the confidence to say 'no' to bad contracts and unfair terms while building a reputation for quality and reliability\u003c\/strong\u003e, and you'll also gain the financial freedom to focus on growing your business and spending more time with your family.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou'll see why so many subcontractors are stuck in the 'Cycle of Doom' and exactly how to escape it\u003c\/strong\u003e - with real-world examples of businesses flipping the script, \u003cstrong\u003ewhich means you'll finally stop competing on price and start thriving on your own terms\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUltimately, you're going to take back control of your business, protect your profits, and create a future where financial stability and personal freedom go hand in hand.\u003c\/p\u003e\u003cp\u003eCian Brennan, BSc (Const. Econ. \u0026amp; Mgmt), MEng (Eng. Mgmt), MRICS, is a rebellious construction entrepreneur with two decades of experience, committed to empowering subcontractors to succeed and prosper in a fiercely competitive industry. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cian Brennan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1923225693\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781923225695\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cian Brennan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Cian Brennan","offers":[{"title":"Hardcover","offer_id":47965561159935,"sku":"9781923225695","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_975223fd-4ee5-4628-afc6-597a50c3e92e.jpg?v=1767281375","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-subcontractors-edge-cian-brennan-9781923225695","provider":"WR Book House","version":"1.0","type":"link"}