{"product_id":"the-substance-of-style-virginia-postrel-9780060933852","title":"The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness","description":"\u003cp\u003eWhether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.\u003c\/p\u003e\u003cp\u003eIn this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.\u003c\/p\u003e\u003cp\u003eIntelligent, incisive, and thought-provoking, \u003cem\u003eThe Substance of Style\u003c\/em\u003e is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Virginia Postrel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0060933852\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780060933852\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Perennial\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/07\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 237\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.94h x 5.32w x 0.65d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNew York Times\u003c\/i\u003e 11\/14\/2004 pg. 58","brand":"Virginia Postrel","offers":[{"title":"Paperback","offer_id":43996685500671,"sku":"9780060933852","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c4dc0096-21b0-4d66-8a66-6c076b4e319a.jpg?v=1683343102","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-substance-of-style-virginia-postrel-9780060933852","provider":"WR Book House","version":"1.0","type":"link"}