{"product_id":"the-successful-coffee-house-david-j-morris-9780692441879","title":"The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business","description":"The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring \"Action Days \" that will set your imagination and business plan ablaze, including: - Creating your own Specific Brand Image (SBI) - Developing a flexible business that can evolve with industry trends - Using holistic branding to maximize your customer experience - Crafting a business that is unique with uncompromising quality - Creative ways to differentiate your coffee house - Barista hiring tips to ensure an engaging culture - Techniques to keep your staff motivated - Today's coffee house design trends - The role of the professional barista - Creating your own business plan - Weekly Playbook to increase ticket averages\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David J. Morris, Chris Heyer, Lon Laflamme\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692441875\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692441879\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dillanos Coffee Roasters, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"David J. Morris","offers":[{"title":"Hardcover","offer_id":43946980344063,"sku":"9780692441879","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_77a636bf-7851-45e9-919b-2f48ee2dddff.jpg?v=1681516002","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-successful-coffee-house-david-j-morris-9780692441879","provider":"WR Book House","version":"1.0","type":"link"}