{"product_id":"the-successful-local-broadcast-sales-paul-weyland-9780814431627","title":"The Successful Local Broadcast Sales","description":"\u003cp\u003e\u003cstrong\u003eAuthor Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSuccessful Local Broadcast Sales\u003c\/em\u003e gives you the tools you need to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eget appointments\u003c\/li\u003e\n\u003cli\u003ewrite great proposals and presentations\u003c\/li\u003e\n\u003cli\u003esell against other media like newspapers and the Internet\u003c\/li\u003e\n\u003cli\u003eovercome rate resistance\u003c\/li\u003e\n\u003cli\u003eclose sales without alienating their clients\u003c\/li\u003e\n\u003cli\u003ecreate genius creative without being a creative genius\u003c\/li\u003e\n\u003cli\u003ecalculate ROI for the client's advertising dollar\u003c\/li\u003e\n\u003cli\u003eland long-term contracts with local businesses\u003c\/li\u003e\n\u003cli\u003enegotiate more effectively\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHonest, practical, and accessible, \u003cem\u003eSuccessful Local Broadcast Sales\u003c\/em\u003e is the one handbook that shows novice and veteran salespeople how to thrive--not just survive--in the media business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Weyland\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814431623\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814431627\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.51d","brand":"Paul Weyland","offers":[{"title":"Paperback","offer_id":47579611857151,"sku":"9780814431627","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b360ee0a-9d05-4db8-bfa0-c70fad52b291.jpg?v=1763875404","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-successful-local-broadcast-sales-paul-weyland-9780814431627","provider":"WR Book House","version":"1.0","type":"link"}