{"product_id":"the-successful-professional-photographer-roberto-valenzuela-9781681986104","title":"The Successful Professional Photographer: How to Stand Out, Get Hired, and Make Real Money as a Portrait or Wedding Photographer","description":"\u003cp\u003e\u003cstrong\u003eLearn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his \u003cem\u003ePicture Perfect\u003c\/em\u003e and \u003cem\u003eWedding Storyteller\u003c\/em\u003e series of books). He has helped countless photographers improve their craft.\u003c\/p\u003e\u003cp\u003eBut the truth is that you can create the most amazing photos...yet still have a failing business. And what's the point of being a great photographer if you can't build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In \u003cem\u003eThe Successful Professional Photographer\u003c\/em\u003e, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include: \u003c\/p\u003e\u003cul\u003e- Best practices and strategies for Instagram, YouTube, and Facebook\u003c\/ul\u003e\u003cul\u003e- Being found through SEO\u003c\/ul\u003e\u003cul\u003e- Promoting yourself and your work\u003c\/ul\u003e\u003cul\u003e- The role that testimonials and reviews play in your success\u003c\/ul\u003e\u003cul\u003e- Creating long-term client relationships\u003c\/ul\u003e\u003cul\u003e- Forming personal connections with clients with promo videos\u003c\/ul\u003e\u003cul\u003e- Why you should feature your work in publications\u003c\/ul\u003e\u003cul\u003e- Pricing your work and the gentle art of the up-sell\u003c\/ul\u003e\u003cul\u003e- Understanding and conveying the crucial importance of selling prints\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile the photographs you create are the core of your work as a photographer--being exceptional at your craft is a must--that's only half of the formula you need for building and sustaining success. The other half of the formula is here, in \u003cem\u003eThe Successful Professional Photographer\u003c\/em\u003e. Implement the strategies and techniques outlined here, and you'll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.\u003c\/p\u003e\u003cp\u003eForeword by Luke Edmonson\u003c\/p\u003e\u003cp\u003eTABLE OF CONTENTS\u003cbr\u003ePart I: How to Stand Out\u003cbr\u003eChapter 1: Unleashing Instagram's Business Potential\u003cbr\u003eChapter 2: SEO for Portrait and Wedding Photographers\u003cbr\u003eChapter 3: Client Testimonials\u003cbr\u003eChapter 4: YouTube and Facebook Live Broadcasts\u003cbr\u003eChapter 5: The Effective Business Promo Video\u003cbr\u003eChapter 6: Featuring Your Work in Magazines and on Blogs \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePart II: How to Get Hired\u003cbr\u003eChapter 7: The Impact of First Impressions\u003cbr\u003eChapter 8: Understanding a Prospective Client's State of Mind\u003cbr\u003eChapter 9: Delivering a Skillful First Prospective Client Meeting \u003cp\u003e\u003c\/p\u003ePart III: How to Make Money\u003cbr\u003eChapter 10: The Perceived-Value Tier System\u003cbr\u003eChapter 11: Client-Centric Pricing Strategy\u003cbr\u003eChapter 12: Anchored Collections Sales Method\u003cbr\u003eChapter 13: A La Carte Sales Method\u003cbr\u003eChapter 14: Final Design and Presentation\u003cp\u003eConclusion\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roberto Valenzuela\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1681986108\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781681986104\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rocky Nook\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.90w x 0.70d","brand":"Roberto Valenzuela","offers":[{"title":"Paperback","offer_id":44047200452863,"sku":"9781681986104","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c6b72c60-eed7-4173-a7cc-24264f38ba5e.jpg?v=1684988833","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-successful-professional-photographer-roberto-valenzuela-9781681986104","provider":"WR Book House","version":"1.0","type":"link"}