{"product_id":"the-tactical-marketing-handbook-kit-sadgrove-9798391887591","title":"The Tactical Marketing Handbook: 91 Ways to Get More Engagement, More Sales, and More Profit","description":"\u003cb\u003eThe Tactical Marketing Handbook\u003c\/b\u003e\u003cb\u003eThe first and only comprehensive guide to tactical marketing, this book gives you practical ways to win more customers and sales.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDespite the many books on marketing, the topic of \u003ci\u003etactical marketing\u003c\/i\u003e has been overlooked for far too long. Yet tactics are more actionable than marketing strategy, which often remains theoretical. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Tactical Marketing\u003c\/i\u003e Handbook outlines 91 ways to boost engagement, gain loyalty and boost revenue; and it offers a step-by-step guide to 49 of them. Here's what you get: \u003cul\u003e\n\u003cli\u003e14 methods for creating successful new products\u003c\/li\u003e\n\u003cli\u003e13 communication tactics\u003c\/li\u003e\n\u003cli\u003e7 things you should do to enhance your product or service\u003c\/li\u003e\n\u003cli\u003e10 ideas for planning your marketing\u003c\/li\u003e\n\u003cli\u003e7 tactics to make your customers happy\u003c\/li\u003e\n\u003cli\u003e6 solutions for beating the competition\u003c\/li\u003e\n\u003cli\u003e12 ways to increase your price and boost your revenue\u003c\/li\u003e\n\u003cli\u003e20 ideas for promoting your products\u003c\/li\u003e\n\u003cli\u003e5 ways to run a Sale\u003c\/li\u003e\n\u003cli\u003e17 \"must-have\" actions to enhance your online effectiveness\u003c\/li\u003e\n\u003c\/ul\u003eWith dozens of case studies, the book focuses on actions that will generate results, whether you're seeking more awareness, a stronger brand identity, or just more income. The Tactical \u003ci\u003eMarketing Handbook\u003c\/i\u003e is your toolkit for success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kit Sadgrove\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8391887596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798391887591\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Kit Sadgrove","offers":[{"title":"Paperback","offer_id":44311204823295,"sku":"9798391887591","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b4f041e8-1575-43fa-86b3-f481ff6a7d37.jpg?v=1695721598","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-tactical-marketing-handbook-kit-sadgrove-9798391887591","provider":"WR Book House","version":"1.0","type":"link"}