{"product_id":"the-taste-algorithm-mohammed-mubashar-makandar-9798276959993","title":"The Taste Algorithm: Why India Eats the Way It Eats","description":"\u003cp\u003e\u003cb\u003eThe Taste Algorithm\u003c\/b\u003e is a rare Indian business book that blends street wisdom, founder honesty, and deep behavioural insight into one powerful narrative about how India truly eats - and how small entrepreneurs can build meaningful food brands in the world's most emotional food market.\u003c\/p\u003e\u003cp\u003eWritten by first-time founder \u003cb\u003eMohammed Mubashar\u003c\/b\u003e, this book explores the hidden forces that shape India's food culture: comfort, nostalgia, pricing psychology, hygiene perception, street economics, cloud kitchens, and the silent power of algorithms that govern modern food delivery.\u003c\/p\u003e\u003cp\u003eDrawing from the lanes of Dharwad - its egg-rice stalls, iconic khanavalis, nameless dosa joints, and unbeatable street vendors - Mubashar decodes the patterns behind why some food businesses earn lifelong loyalty while others disappear overnight.\u003cbr\u003eThis is not theory. It is lived observation mixed with research, clarity, and founder-level honesty.\u003c\/p\u003e\u003cp\u003eInside this book, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhy India eats for comfort, not taste - and why nostalgia outperforms novelty\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow psychological price anchors shape every buying decision from ₹10 snacks to ₹499 meals\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy street vendors are the country's real unit-economics geniuses\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy cloud kitchens succeed slowly and fail quickly - and how to avoid the silent traps\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow hygiene, visibility, and trust are emotional currencies\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow platforms, algorithms, and ratings quietly govern modern food brands\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy the next generation of Indian food giants will come from Tier-2 cities\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow small founders can build sustainable, emotionally rooted businesses without massive capital\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBoth practical and human, \u003cb\u003eThe Taste Algorithm\u003c\/b\u003e is a field guide for anyone who wants to understand Indian consumers more deeply - founders, students, small business owners, food entrepreneurs, or anyone curious about the psychology behind the Indian plate.\u003c\/p\u003e\u003cp\u003eIf you've ever wondered \u003cb\u003ewhy India eats the way it eats\u003c\/b\u003e - this book is your answer.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mohammed Mubashar Makandar\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798276959993\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/04\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d","brand":"Mohammed Mubashar Makandar","offers":[{"title":"Paperback","offer_id":48997294702847,"sku":"9798276959993","price":12.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-taste-algorithm-mohammed-mubashar-makandar-9798276959993","provider":"WR Book House","version":"1.0","type":"link"}