{"product_id":"the-theatre-couple-in-early-serena-laiena-9781644533154","title":"The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing","description":"Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies? \u003cbr\u003e These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576-1654) and Virginia Ramponi (1583-ca.1631). This book examines their artistic path - a deliberately crafted and mutually beneficial joint career - and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, \u003ci\u003eThe Theatre Couple in Early Modern Italy\u003c\/i\u003e revises the conventional view of the Italian \u003ci\u003ediva\u003c\/i\u003e, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell'Arte, a system that continues to shape celebrity today. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Serena Laiena\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1644533154\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781644533154\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Delaware Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Serena Laiena","offers":[{"title":"Paperback","offer_id":46685769236735,"sku":"9781644533154","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_df355a9d-f8c8-4068-ba36-3756ef7c8749.jpg?v=1741726719","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-theatre-couple-in-early-serena-laiena-9781644533154","provider":"WR Book House","version":"1.0","type":"link"}