{"product_id":"the-thought-leader-way-dr-karthik-nagendra-9781649517784","title":"The Thought Leader Way: Leading Your Business with Thought Leadership in an Altered World","description":"The ultimate guide for thought leader marketing  Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way.- Marshall Goldsmith- Thinkers 50 #1 Executive Coach and onlytwo-time #1 Leadership Thinker in the world.Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not.- Mukul PandyaSenior fellow, AI for Business, Wharton Customer Analytics\/Former Executive Director- Knowledge@WhartonThe Wharton School, University of Pennsylvania\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dr Karthik Nagendra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1649517785\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781649517784\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/06\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.31d","brand":"Dr Karthik Nagendra","offers":[{"title":"Paperback","offer_id":44067496395007,"sku":"9781649517784","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a534ced7-8cee-49d8-aead-807cbfeb4fb9.jpg?v=1685413582","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-thought-leader-way-dr-karthik-nagendra-9781649517784","provider":"WR Book House","version":"1.0","type":"link"}