{"product_id":"the-trade-show-chronicles-julien-rio-9781542721035","title":"The Trade Show Chronicles: Everything you need to succeed at exhibitions in a unique novel","description":"The only novel to put you in the shoes of an exhibitor, teaching you about trade shows and providing \u003cb\u003epractical solutions to boost your ROI\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e Studies show that story-telling enables the human brain to retain more information than traditional teaching. This book is written like a novel specifically to make sure you remember as much as possible and in turn improve your event strategy. \u003cp\u003e\u003c\/p\u003e The Trade Show Chronicles offers you \u003cb\u003eall the tricks of a good exhibit strategy\u003c\/b\u003e. Become a trade show expert while reading the story of Andrew, a young salesman organizing his company's booth at an exhibition. Learn about \u003cb\u003eplanning, budgeting, promotion, booth staffing, lead capture, results tracking\u003c\/b\u003e and much more. Don't miss out on this great adventure to a winning booth strategy  \u003cp\u003e\u003c\/p\u003e You won't get long checklists or theories - the Trade Show Chronicles is full of \u003cb\u003edirectly applicable tips and very concrete suggestions\u003c\/b\u003e. Event management can be easy - learn while entertaining yourself. \u003cp\u003e\u003c\/p\u003e What trade show experts say about The Trade Show Chronicles: \u003cp\u003e\u003c\/p\u003e \"If you want a different way to learn best practices for an exhibitor; planning, managing (tasks and people) and executing with efficiency, take a journey through a clever narrative that is packed with real-life situations, issues, and personalities. Enjoy and learn.\"\u003cbr\u003e \u003ci\u003eMatthew Hill, President, Expert, Trainer- The Hill Group\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e \"The Trade Show Chronicles is a relatable guide that provides crucial information that will help even the most seasoned planner cultivate an impactful trade show program.\"\u003cbr\u003e \u003ci\u003eTrevor Lewis, Experiential Marketing Strategist - Skyline\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e \"This is a complete masterpiece from A-Z for everyone who plans to exhibit. It is an amazing journey. You want to be an event pro? Then do not miss this book \"\u003cbr\u003e \u003ci\u003eRauno Ramo, Trade Show Business Consultant - Event \u0026amp; Exhibition Subcontractors World Wide\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julien Rio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1542721032\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781542721035\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.28d","brand":"Julien Rio","offers":[{"title":"Paperback","offer_id":43938317467903,"sku":"9781542721035","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f1bc855f-bdfc-43ef-a302-1a8812991c10.jpg?v=1681434989","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-trade-show-chronicles-julien-rio-9781542721035","provider":"WR Book House","version":"1.0","type":"link"}