{"product_id":"the-true-story-behind-mcdonalds-marc-mccullough-9798262022717","title":"The True Story Behind McDonald's: Ray Kroc's expansion of the fast-food chain and the growth of the Golden Arches","description":"\u003ci\u003eThe Golden Arches: Ray Kroc and the Making of McDonald's\u003c\/i\u003e tells the electrifying story of how a milkshake mixer salesman transformed a small California burger stand into a global empire serving 69 million customers daily. From Ray Kroc's audacious 1954 vision to the 1961 buyout of the McDonald brothers, this narrative unveils the ambition, innovation, and controversy behind McDonald's rise. Dive into the creation of the \u003ci\u003eSpeedee Service System\u003c\/i\u003e, the battles over control, and the cultural shifts sparked by Happy Meals, Big Macs, and the 1990 Moscow opening. Explore Kroc's philanthropy through Ronald McDonald House and McDonald's evolution into a digital and health-conscious giant. Packed with vivid scenes, historical insights, and ethical questions, this book reveals what McDonald's teaches us about dreams, drive, and responsibility. Perfect for readers of business history, cultural studies, and tales of American ingenuity.\u003cbr\u003e\u003ci\u003e\"I saw the future in those burgers,\"\u003c\/i\u003e Kroc once said. Discover how his vision reshaped the world one burger at a time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc McCullough\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798262022717\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 92\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.19d","brand":"Marc McCullough","offers":[{"title":"Paperback","offer_id":47419846000895,"sku":"9798262022717","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_74b6bf7c-b0e1-4f6a-9727-2b9eafb93afb.jpg?v=1761514220","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-true-story-behind-mcdonalds-marc-mccullough-9798262022717","provider":"WR Book House","version":"1.0","type":"link"}