{"product_id":"the-true-value-compass-bruce-laird-9798262500338","title":"The True Value Compass","description":"\u003cp\u003e\u003cb\u003eWhy do most startups fail? Why do smart investors lose money in bull markets? Why do we chase opportunities that leave us feeling poorer and more distracted?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe answer is a fundamental failure to distinguish \u003cb\u003eTrue Value\u003c\/b\u003e from the fragile, seductive, and ultimately worthless illusions that surround us. We've been taught to chase growth over profitability, hype over substance, and complexity over function. The result is a world of wasted capital, squandered time, and unfulfilled potential.\u003c\/p\u003e\u003cp\u003eIn \u003cb\u003eThe True Value Compass\u003c\/b\u003e, proven entrepreneur and business strategist \u003cb\u003eBruce Laird\u003c\/b\u003e provides a masterclass in identifying and using True Value to get the life you want. This is not another book of abstract theories; it is a practical, step-by-step blueprint for building a life and portfolio on the bedrock of genuine, unshakeable worth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn this transformative guide, you will discover: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Universal Value Equation: \u003c\/b\u003e A powerful formula for moving beyond guesswork and calculating the true, multi-dimensional value of any business, asset, or decision.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eHow to Architect a Durable Business: \u003c\/b\u003e Learn to apply the forensic \u003cb\u003eDurability Checklist\u003c\/b\u003e to identify the economic \"moats\" that protect great companies and spot the red flags of fragile profits.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Science of Deception and Self-Deception: \u003c\/b\u003e A fascinating look into the world of behavioral finance, deconstructing the cognitive biases that marketers, the media, and our own minds use to sell us on False Value.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe True Value Frameworks: \u003c\/b\u003e Master a complete toolkit, including the \u003cb\u003eTrue Growth Scorecard\u003c\/b\u003e, the \u003cb\u003eLiquidity Stress Test\u003c\/b\u003e, and the \u003cb\u003eTrue Diversification Matrix\u003c\/b\u003e, to build a resilient and profitable portfolio.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Value Compass: \u003c\/b\u003e Synthesise all the book's lessons into a single, comprehensive tool to navigate any major decision-in your career, your finances, or your life-with clarity and confidence.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are an investor building a portfolio, an entrepreneur building a company, or a professional building a career, this book will fundamentally change the way you see the world.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTransform your decision making and start building a legacy of durable value. Get your copy today.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Laird\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798262500338\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.25d","brand":"Bruce Laird","offers":[{"title":"Paperback","offer_id":49170111791359,"sku":"9798262500338","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-true-value-compass-bruce-laird-9798262500338","provider":"WR Book House","version":"1.0","type":"link"}