{"product_id":"the-trusted-advocate-john-mehrmann-9780595474677","title":"The Trusted Advocate: Accelerate Success with Authenticity and Integrity","description":"The sales environment has been forever altered by e-commerce and price-centered commodities. Competition has become stiffer, and quotas have become higher. The demand for performance has created brutal pressure in a lonely profession, and increasing the number of cold calls is not enough to survive. Success requires closing a higher percentage of opportunities and growing existing business. But how do you achieve such lofty goals? \u003cp\u003e\u003ci\u003eThe Trusted Advocate\u003c\/i\u003e is a revelation of fundamental principles that empower maximum success through authenticity and integrity. John Mehrmann and Mitchell Simon combine their experience in management and leadership development to provide you with proven, cutting-edge management techniques and leadership skills to unlock individual potential and empower personal success. You'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncrease sales and retain loyal customers\u003c\/li\u003e \u003cli\u003eTrain the sales force or train yourself \u003c\/li\u003e \u003cli\u003eIdentify and unleash your talents \u003c\/li\u003e \u003cli\u003eTurn knowledge into power \u003c\/li\u003e \u003cli\u003eBuild your pipeline\u003c\/li\u003e \u003cli\u003eCreate a revolutionary process \u003c\/li\u003e \u003cli\u003eEarn a reputation for being trustworthy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned to revitalize sales professionals, \u003ci\u003eThe Trusted Advocate\u003c\/i\u003e is perfect for managers, coaches, consultants, and trainers to help rapidly accelerate individual or group performance. Use your strengths as your competitive edge, enjoy your profession, and advance your career!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Mehrmann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595474675\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595474677\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/24\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.66d","brand":"John Mehrmann","offers":[{"title":"Paperback","offer_id":48441115869439,"sku":"9780595474677","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ade2199-620d-4638-a69d-3c19768ebc59.jpg?v=1777188792","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-trusted-advocate-john-mehrmann-9780595474677","provider":"WR Book House","version":"1.0","type":"link"}