{"product_id":"the-truth-john-mulry-9780992800314","title":"The Truth!: What if everything you've ever learned about marketing your business was wrong?","description":"\u003cb\u003e\u003cstrong\u003eFinally! A Marketing Strategy and Business Strategy Book That Makes Sense!\u003c\/strong\u003e\u003c\/b\u003e You're about to discover how to develop a proven marketing system (one you can start implementing tomorrow) for getting buyers, customers and clients on demand...The same system proven to work in over 200 business categories, whether you're an online marketer, offline business owner, butcher, baker or candle stick maker...you need The Truth! \u003cb\u003eIn The Truth! you will discover: \u003c\/b\u003e \u003cul\u003e \u003cli\u003e Why your current marketing strategy and business strategy may be losing you time and money...\u003c\/li\u003e \u003cli\u003e The strategic marketing versus tactical marketing conumdrum...\u003c\/li\u003e \u003cli\u003e Common sense principles of marketing strategy you'll be able to instantly validate and embrace...\u003c\/li\u003e \u003cli\u003e How to say things in a way that will have a profound difference in your marketing results...\u003c\/li\u003e \u003cli\u003e How to quit competing on price and start selling your product or service for what you're really worth...\u003c\/li\u003e \u003cli\u003e The marketing equation that position's you as the only choice in the eyes of your prospective clients and customers...\u003c\/li\u003e \u003cli\u003e A marketing strategy system based on the unchanging principles of human nature...\u003c\/li\u003e \u003cli\u003e And much more...\u003c\/li\u003e \u003c\/ul\u003e \u003cem\u003e\"This book has literally transformed the way I think about marketing strategy and the way I approach it. John's book is so digestible, so easy to read, it's nearly like you know the man. The way he communicates the information in the book is so easy to follow. He really puts you in the mindset of the buyer or prospect. John brings it back to simple techniques of what people want and what they need. My knowledge of marketing and business strategy has greatly increased because of John's book The Truth. I've already applied it to my business and I know I'm going to be seeing results very soon. John guides you by the hand, takes you through the process. He really really knows the psychology of buyers and this book will help your business grow, grow and grow. 10\/10\" \u003c\/em\u003e \u003cstrong\u003e- Aidan Corkey, Entrepreneur Dublin, Ireland\u003c\/strong\u003e \u003cstrong\u003eJohn Mulry\u003c\/strong\u003e is an award winning and trusted marketing advisor, lead generation \u0026amp; client experience specialist, author, speaker, publisher and is aptly known as the 'marketing maverick' by his clients and close friends. He offers strategies for business owners to grow their business and profits through successful online and offline direct response marketing systems. John's mission is to show you how to: attract more of your ideal customers, get them to come back more often, have them spending more on each visit and have them sending you more referrals than you ever thought possible!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Mulry\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0992800315\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780992800314\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Expect Success Academy\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.37d","brand":"John Mulry","offers":[{"title":"Paperback","offer_id":48013840711935,"sku":"9780992800314","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9667febf-6992-4238-8226-12fac665a82f.jpg?v=1767745095","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-truth-john-mulry-9780992800314","provider":"WR Book House","version":"1.0","type":"link"}