{"product_id":"the-tv-brand-builders-andy-bryant-9780749476687","title":"The TV Brand Builders: How to Win Audiences and Influence Viewers","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe TV Brand Builders\u003c\/i\u003e\u003c\/b\u003e is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, \u003ci\u003e\u003cb\u003eThe TV Brand Builders\u003c\/b\u003e\u003c\/i\u003e combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Clutterbuck, Charlie Mawer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749476680\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749476687\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 05\/19\/2016","brand":"David Clutterbuck","offers":[{"title":"Paperback","offer_id":43947080089855,"sku":"9780749476687","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1a9e892e-76b9-4d79-b6f2-74a40a8b4df0.jpg?v=1681516591","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-tv-brand-builders-andy-bryant-9780749476687","provider":"WR Book House","version":"1.0","type":"link"}