{"product_id":"the-ultimate-ecommerce-growth-playbook-john-moussan-9798888962657","title":"The Ultimate Ecommerce Growth Playbook: Supercharge your DTC business in 90 days with Email and SMS","description":"\u003cp\u003eIn this book, John shares a powerful and proven system for setting up, managing and optimizing your email and SMS marketing channels to grow your business and maximize ROI.\u003c\/p\u003e\u003cp\u003eThis is not a typical \"how-to\" book. Instead, John targets a specific audience - business owners, and marketing managers - who want to understand the power of email and SMS marketing to achieve short-term and long-term results. By the end of the book, you'll have a strategic and comprehensive understanding of email and SMS marketing channels and how to leverage them to grow your business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJohn demonstrates how email and SMS marketing channels can add hundreds of thousands, if not millions, of dollars to your business over its lifetime. Email and SMS are still the most effective channels for digital communication, with higher click-through rates than social media. And with the right system and approach, email and SMS marketing can account for up to a third of your revenue.\u003cp\u003eThe Ultimate E-commerce Growth Playbook includes exclusive sections by Klaviyo and Okendo to help you unlock the full potential of your email and SMS marketing channels. The book also highlights the importance of setting up a strong tech stack and hiring the right people to maximize the effectiveness of your email and SMS marketing channels. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhether you're just starting or looking to optimize your existing email and SMS marketing channels, this book is a must-read. John's proven system has helped multi-million dollar brands add millions of dollars in sales, and it continues to do so on a daily basis. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the author\u003c\/b\u003e\u003cp\u003eJohn Moussan is an e-Commerce growth expert, vetted as the top 1% in his field. Leveraging his engineering background and business experiences, John created powerful strategies to add 25% more revenue within 90 days for DTC brands.\u003c\/p\u003e\u003cp\u003eJohn's been featured in several publications, including Dot Com Magazine, Digital Ad Brief's Marketing Champions, and the Brainz Magazine Global 500 list, where he's also an executive contributor.\u003c\/p\u003e\u003cp\u003eHe is the founder \u0026amp; CEO of Great White Media, an award-winning elite global email and SMS marketing agency based in Southern California. His top core value is putting people first.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Moussan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8888962654\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798888962657\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Primedia Elaunch LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.37d","brand":"John Moussan","offers":[{"title":"Paperback","offer_id":46685775692031,"sku":"9798888962657","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_315a594e-6747-4478-8676-11aca8c15b80.jpg?v=1741726737","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-ecommerce-growth-playbook-john-moussan-9798888962657","provider":"WR Book House","version":"1.0","type":"link"}