{"product_id":"the-ultimate-guide-to-sports-lisa-neirotti-9780071361248","title":"The Ultimate Guide to Sports Marketing","description":"Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers- Specifics of licensing deals\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071361243\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071361248\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 315\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Stedman Graham","offers":[{"title":"Hardcover","offer_id":43994808058111,"sku":"9780071361248","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d08ef07-8144-48b2-8350-d75a7ea87d55.jpg?v=1683332297","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-guide-to-sports-lisa-neirotti-9780071361248","provider":"WR Book House","version":"1.0","type":"link"}