{"product_id":"the-ultimate-marketing-toolkit-paula-peters-9781593374976","title":"The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow.","description":"From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eBlogs and blogging\u003c\/li\u003e\n\u003cli\u003ePay-per-click advertising\u003c\/li\u003e\n\u003cli\u003eSearch engine optimization\u003c\/li\u003e\n\u003cli\u003eE-mail offers\u003c\/li\u003e\n\u003cli\u003eE-newsletters\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eFilled with samples and resource lists, this book is the only book a marketing professional will ever need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paula Peters\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1593374976\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781593374976\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Adams Media Corporation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/17\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 215\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.48w x 0.63d","brand":"Paula Peters","offers":[{"title":"Paperback","offer_id":43985249960191,"sku":"9781593374976","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_954d9ad7-1b0e-406b-9197-eb7a5ec50273.jpg?v=1683276447","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-marketing-toolkit-paula-peters-9781593374976","provider":"WR Book House","version":"1.0","type":"link"}