{"product_id":"the-ultimate-neuromarketing-research-guide-christophe-morin-ph-d-9781070732237","title":"The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics","description":"This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled \"The Persuasion Code\" and co-authored by Patrick Renvoise.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christophe Morin \u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1070732230\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781070732237\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.19d","brand":"Christophe Morin","offers":[{"title":"Paperback","offer_id":43923904200959,"sku":"9781070732237","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_11fbc8b0-8f60-4d77-a735-7096037812ee.jpg?v=1681067364","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-neuromarketing-research-guide-christophe-morin-ph-d-9781070732237","provider":"WR Book House","version":"1.0","type":"link"}