{"product_id":"the-ultimate-online-customer-service-marsha-collier-9780470637708","title":"The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More!","description":"\u003cb\u003eMake your online customers happy--and create new ones--with this winning guide\u003c\/b\u003e \u003cp\u003eSocial media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers \"happy birthday.\" They grow their brands by involving themselves in communities.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Ultimate Online Customer Service Guide\u003c\/i\u003e gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthentically use social media to connect with customers to boost your bottom line\u003c\/li\u003e \u003cli\u003eAttract new customers through your online presence\u003c\/li\u003e \u003cli\u003eAchieve higher GMS (Gross Merchandise Sales) with quality customer service\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with \u003ci\u003eThe Ultimate Online Customer Service Guide\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marsha Collier\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470637706\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470637708\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/04\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.36w x 0.94d","brand":"Marsha Collier","offers":[{"title":"Hardcover","offer_id":43919861776639,"sku":"9780470637708","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_ef2b0d84-7d0b-47bc-a392-e3e7a1331a86.jpg?v=1680812315","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-online-customer-service-marsha-collier-9780470637708","provider":"WR Book House","version":"1.0","type":"link"}