{"product_id":"the-ultimate-sales-letter-4th-dan-s-kennedy-9781440511417","title":"The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.","description":"\u003cb\u003eWrite Well to Sell Big!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author \u003cb\u003eDan Kennedy\u003c\/b\u003e explains why some sales letters work and most don't. And he shows how to write copy that any business can use. \u003cp\u003e\u003c\/p\u003eAmong other things, he provides: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCompletely updated text and examples\u003c\/li\u003e\n\u003cli\u003eGreat headline formulas\u003c\/li\u003e\n\u003cli\u003eNew exercises to spark creativity\u003c\/li\u003e\n\u003cli\u003eThe best way to use graphics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan S. Kennedy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1440511411\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781440511417\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Adams Media Corporation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 0.70d","brand":"Dan S. Kennedy","offers":[{"title":"Paperback","offer_id":44046008975615,"sku":"9781440511417","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b262f2c4-1d7f-4b41-8620-0b8d54a5dec4.jpg?v=1684982085","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-sales-letter-4th-dan-s-kennedy-9781440511417","provider":"WR Book House","version":"1.0","type":"link"}