{"product_id":"the-ultimate-sales-messaging-system-brian-williams-9781546931065","title":"The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Presentation","description":"\u003cp\u003eSALES. Love it or hate it, if you're in a business or technology company of any kind, selling is a skill you must have; however, you can't just focus on selling your product or service. You must also have a strong sales message or presentation that effectively sells your ideas, vision, or strategy and builds rapport with your audience.\u003c\/p\u003e\u003cp\u003eSo how do your sales communication skills rank? Especially, if you're in the technology field where the complex details of software, products, or services make sense to the people in your building but often confuse the people you're selling to.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAre you losing the deal once you get to the presentation phase of the sale?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDo you find yourself spending too much time listing the features and benefits of your product or service?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAre you often talking right but your team walking left?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBrian Williams brings a new perspective to the old business of creating sales messages and presentations that work. In his six-step systematic approach you will learn to design and deliver sales messaging that drives your prospects towards a clear decision, and you, to increased revenue as you learn to create sales messaging that is clear, concise, and compelling.\u003c\/p\u003e\u003cp\u003eIf your sales message is confusing, you are definitely losing because confused prospects rarely buy. So learn the systematic approach that has been proven to work for Fortune 100 companies, small businesses, and entrepreneurs everywhere.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWith this six-step system you will learn to: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e- Focus on your audience and understand their greatest issues or concerns.\u003c\/p\u003e\u003cp\u003e- Use the \u003ci\u003eCornerstone Principle\u003c\/i\u003e to build a message with a strong foundation that is results-focused and audience-focused.\u003c\/p\u003e\u003cp\u003e- Create a sales message that is clear, concise, and compelling - every time.\u003c\/p\u003e\u003cp\u003e- Deliver your sales message with a confidence that creates connection.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1546931066\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781546931065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"Brian Williams","offers":[{"title":"Paperback","offer_id":44124827812095,"sku":"9781546931065","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_248f18a0-ec20-4b51-aee7-1efbd9ac13f6.jpg?v=1687439059","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-sales-messaging-system-brian-williams-9781546931065","provider":"WR Book House","version":"1.0","type":"link"}