{"product_id":"the-ultimate-start-up-guide-tom-hogan-9781632650733","title":"The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors","description":"Most start-ups fail. \u003cp\u003e\u003c\/p\u003e And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. \u003cp\u003e\u003c\/p\u003e So what's the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Ultimate Start-Up Guide\u003c\/i\u003e offers practical advice, insights, lessons, and best practices from the world of start-ups, including: \u003cul\u003e\n\u003cli\u003eStrategies for hiring and building your team, culture, and values.\u003c\/li\u003e\n\u003cli\u003eHow to pitch your company, secure funding, and distribute equity.\u003c\/li\u003e\n\u003cli\u003eBest practices in launching your business.\u003c\/li\u003e\n\u003cli\u003eHow venture capitalist investors think, evaluate new companies, and advise entrepreneurs.\u003c\/li\u003e\n\u003cli\u003eWar stories and red flags from top VC partners and entrepreneurs.\u003c\/li\u003e\n\u003c\/ul\u003eStart-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. \u003ci\u003eThe Ultimate Start-Up Guide\u003c\/i\u003e offers an insider's look at this world. It's a fascinating read for anyone contemplating how to build or participate in a successful start-up.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Hogan, Carol Broadbent\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632650738\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632650733\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Tom Hogan","offers":[{"title":"Paperback","offer_id":43984763224319,"sku":"9781632650733","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1cd14fb9-4966-4cba-83be-eb0457825c70.jpg?v=1683274056","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ultimate-start-up-guide-tom-hogan-9781632650733","provider":"WR Book House","version":"1.0","type":"link"}