{"product_id":"the-unconventional-ceo-mario-pretorius-9781776056668","title":"The Unconventional CEO: Volume 1","description":"Does Business sense trump business school dogma? Are there any obvious management truths and tools that are not found in popular management books? Here's a selection of 91 common sense and down to earth lessons that flow from 40 years of mistakes (called 'experience'), recoveries (called 'successes') and accidental breakthroughs (called 'innovations') plus plain slap-in-the face obvious decisions.It take three continents, six industries and thirty years of being a CEO for the author to realize that many if not most, of the principles that make good business sense are not taught in management science or a Business Schools.The wisdom of such principles are learned and earned the hard way, without forewarning and mostly with an audience of apprehensive and unforgiving staffers. A single mistake can ruin a career as easily as a single insight can transform a business.'The Unconventional CEO' traverses wide areas of business; covering issues as how to demote loyalty, undermine profits with cash, use three-letter words for success and apply Machiavelli to focus.For aspiring and seasoned CEO's alike, applying common sense and a deft touch of experience gained here will steady the unstable corporate ship while at its helm. The captain lives and dies by his many unending decisions. This book should add a little knowledge about the shallows and perils of that voyage to profits and success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mario Pretorius\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1776056663\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781776056668\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kwarts Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.42d","brand":"Mario Pretorius","offers":[{"title":"Paperback","offer_id":46545875042559,"sku":"9781776056668","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a438c836-6232-4c79-9f96-4edbd15e25f3.jpg?v=1738183578","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-unconventional-ceo-mario-pretorius-9781776056668","provider":"WR Book House","version":"1.0","type":"link"}