{"product_id":"the-unfair-advantage-duane-lakin-ph-d-9780967916248","title":"The Unfair Advantage: Sell with NLP!: Revised Edition","description":"The Unfair Advantage: Sell with NLP  is a book for people who want new skills to influence others, who know that all selling is personal, and who see the need to sell themselves more effectively. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge--an advantage--in your work life. Much of The Unfair Advantage: Sell with NLP  is based on NLP (neurolinguistic programming) skills. But NLP is much more and much less than what is seen in this book. The techniques and skills here have been fine-tuned by the author for the last 30 years for only one purpose: to help sales and marketing professionals be more effective and successful. This book will teach you how to sell YOU, understand your prospects, and lead the sales process. The Revised Edition contains two new chapters that were not included in the 2000 edition (Mindsets or Metaprogams and Handling Objections). That is the only major change in the Revised Edition other than format and pricing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Duane Lakin Ph. D.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0967916240\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780967916248\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lakin Associates\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.63d","brand":"Duane Lakin Ph. D.","offers":[{"title":"Paperback","offer_id":43989664432383,"sku":"9780967916248","price":15.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c86095cd-9594-4d7b-8fa2-b0017bb6855a.jpg?v=1683300769","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-unfair-advantage-duane-lakin-ph-d-9780967916248","provider":"WR Book House","version":"1.0","type":"link"}